By Jen Phillips April
August 1, 2020
“We’re going to someone’s house to offer a one–on–one service. That’s special,” shares Maggie Springer of diamond in the Ruff.
This viewpoint has developed a thriving business culture as well as a full slate of clients for her mobile grooming operation in Edmond, Oklahoma.
“When it’s the dog’s birthday, we get them a doggie cupcake as well as take a birthday card. When a canine passes away, we send a sympathy card. We likewise pick up the phone when people call. We have a full–time office person who answers the phone every time. It’s essential to me that we go the additional mile. We want people to understand that we care,” states Maggie.
That commitment to caring started with Maggie as an owner/operator back in 2009. “I discovered about mobile pet grooming while living on the east Coast. I believed it was truly cool.”
When she chose to relocation back to her house specify of Oklahoma, she discovered a little grooming trailer in California. “I went available as well as drove it back. It was 5×8. It was like a clown car.”
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Now, diamond in the Ruff has seven mobile spas as well as a personnel of 10 to serve clients in as well as around Edmond, Oklahoma. Maggie’s husband, Josh, has joined her in the venture. He handles the maintenance as well as marketing side of things, including video, photography as well as social media. Maggie handles the company side.
Maggie says, “Our objective statement is to produce the most positive as well as innovative grooming experience for the canine as well as the owner.”
To satisfy this mission, she understands it starts with a devoted team.
According to Maggie, “All of our diamonds personnel have such a high level of enthusiasm for their work as well as have exceptional company principles as well as values. I like to see them grow in their profession as well as as people. We promote discovering as well as offer them with paid continued education chances every year. In appreciation for their difficult work, we likewise pay 50% of their monthly health and wellness insurance coverage premiums as well as offer numerous benefits, bonuses, as well as perks. When you discover the best people to join your team, you should treat them like the gems they are!”
She likewise says, “Groomers are innovative people. We motivate them to method their art as well as continue their education. There’s always a new haircut or a new Doodle.”
Maggie developed diamond in the Ruff by networking with others. “I joined networking groups as well as linked with a neighborhood of other little company owners to get started. I was completely booked within my very first four months as well as put all clients on reoccurring appointments.”
She no longer grooms, however focuses on the company side, including book–keeping, benefit coordinating, HR, payroll as well as other tasks. “I oversee the business to guarantee we are all running to the very best of our ability. I still network within our neighborhood as well as delight in supporting as well as working together with other little businesses,” states Maggie.
She’s likewise dedicated to regional charities as well as rescues. “I am passionate about serving our neighborhood as well as believe it teaches as well as instills ethics, compassion, as well as comprehending that cannot be taught in a classroom.”
Diamond in the Ruff has produced a contact–free procedure post–COVID. “Our office personnel handles all client interactions digitally or over the phone, emphasizing client service as well as convenience. They produce bookings, gather online payments, as well as verify grooming instructions.”
On the groomer side, they wear masks as well as gloves to retrieve the pet from a protected backyard or crate, getting rid of direct human contact. Mobile spas are disinfected after each visit with a CDC–approved disinfectant proven to be efficient against Coronavirus.
“Health as well as security is always our top priority,” states Maggie.
It’s remove that diamond in the Ruff will continue to set the common for mobile grooming. ✂️
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